Our methodology provides in-depth context of the brand values, the social landscape and the economical reality. This provides a comprehensive framework to understand the scope of work required by our business.
Brand Social-Nomics teaches us that in order to serve the customer well, we must understand the complexities involved in the 3 closely related subject matter which makes up any and all involvement with the customer.
There are 3 areas:
| What meaning does the following have in the mind of the customer.|
What Business are you in?
What Products do you have?
| What is the customers reality |
Personal and group choices?
|Where does your economical relevance lie in your macro environment.|